Never Say Cool » logo http://www.neversaycool.com Never Say Cool represents a project lead by twoCool hunting, design, music, photography, architecture, interior design, cool software and hardware. Sat, 04 Feb 2012 10:12:04 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Most Cunning http://www.neversaycool.com/2010/07/30/most-cunning/ http://www.neversaycool.com/2010/07/30/most-cunning/#comments Fri, 30 Jul 2010 15:32:19 +0000 neversa3 http://www.neversaycool.com/?p=482 post thumbnail

For the F1 savvy follwers you may have not noticed that….

In 2005 a new law passed by the European Parliament and Council,prohibited tobacco sposnorship in sporting events.
Now,try to immagine yourself in charge of one of the major F1 team in the world,Ferrari and you are negotiating a big time $1 billion contract to display another tobacco brand leader Marlboro.

What would you do?Well Ferrari’s F1 teams came up with the most sneaking graphic solution ever,a bar code which resembles the banned logo of the same tobacco brand the car company was dealing with.Yes,but only at a “certain” speed….

The Pre-Legislation Ferrari Marlboro Livery, circa 2005

The 2010 Ferrari Scuderia (Marlboro) F1, side view:

The Barcode Design on Team Firesuits and Uniforms

A Visual Comparison of the Barcode (roughly comped) and the Marlboro Logo

The Ferrari Scuderia (Marlboro) F1 Team Logo Featuring Barcode

If you want to know more you can find a more explanatory article here

]]> http://www.neversaycool.com/2010/07/30/most-cunning/feed/ 0