OUTRACE

The London Design Festival has commissioned Clemens Weisshaar and Reed Kram to design this year’s Trafalgar Square installation.

From September 16 to 23, their project entitled OUTRACE, empowers the general public to take control of eight industrial robots on loan from Audi’s production line. Both visitors to the square, as well as a global web audience can interact with the installation via www.outrace.org

The project explores ways to integrate innovative technology within the arts, using LEDs to scroll out user messages by attaching the powerful light heads to the mechanical arms of the robots. A long-exposure camera will capture the resulting light traces, creating videos of the user messages so that participants can share their experience across their social media platforms.